Last updated: 17 September 2026 

Introduction 

Belgravia Sports Apparel Pty Ltd ("Belgravia Apparel", "we", "our" or "us") operates www.belgraviaapparelshop.com and www.belgraviaapparelshop.co.nz and is committed to protecting privacy and managing personal information responsibly. 

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit or use our websites, purchase products, participate in a managed store program or otherwise communicate with us. 

Where this Privacy Policy and our Terms of Service differ in relation to the collection, use or disclosure of personal information, this Privacy Policy applies to that matter. 

We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) in Australia and the Privacy Act 2020 in New Zealand. 

Personal Information We Collect or Process 

Personal information is information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you. 

Depending on how you interact with us, we may collect or process: 

Payment Information 

Payments are processed by third-party payment providers, including providers made available through Shopify. Belgravia Apparel does not store full payment card details on its systems. 

We may receive transaction references, payment status and limited payment information needed to process orders, prevent fraud, resolve disputes and issue refunds. We may collect bank account details where needed to process a refund. 

How We Collect Personal Information 

We collect personal information directly from you when you create an account, place an order, purchase a gift card, subscribe to communications, contact us, submit a return or fault claim, participate in a promotion, interact with us on social media or otherwise provide information to us. 

We may collect information automatically when you browse or use our websites, including through cookies and similar technologies. 

We may also receive information from Shopify, payment providers, logistics and fulfilment providers, technology providers, analytics services, marketing platforms, authorised business partners and other service providers. 

If you provide personal information about another person, you confirm that you are authorised to provide it for the relevant purpose. 

How We Use Personal Information 

We may use personal information to: 

Shopify Platform 

Our ecommerce websites are hosted and powered by Shopify. Shopify collects and processes personal information about access to and use of our online stores to host, operate, secure and improve the ecommerce services provided to us and our customers. 

Information submitted through our websites may be transmitted to Shopify and service providers used to deliver ecommerce functionality. Some recipients may be located outside the country where you live. 

We may use Shopify features supporting analytics, fraud prevention, customer experience and advertising. Where Shopify processes personal information for its own purposes, its handling of that information is governed by Shopify’s privacy notices and available privacy controls. 

Vendor, Club & Managed Store Programs 

Belgravia Apparel operates vendor-branded stores, managed club stores and managed retail programs. 

Where you purchase through one of these programs, we may share limited personal information with the relevant vendor, club or partner where reasonably necessary for order fulfilment, customer support, program administration, reporting or marketing related to that program. 

Information shared will be limited to what is reasonably required for the relevant purpose. 

How We Disclose Personal Information 

We may disclose personal information to: 

Marketing Communications 

Where permitted by law or where you have opted in, we may send marketing communications by email or SMS and use advertising platforms to show relevant advertising. 

You can unsubscribe using the link in a marketing email, following SMS opt-out instructions, adjusting available website settings or contacting us. We may continue sending necessary non-promotional communications about orders, returns, accounts and services. 

Cookies, Analytics & Advertising 

We use cookies and similar technologies to operate our websites, remember preferences, maintain shopping cart functionality, analyse website traffic, improve customer experience, prevent fraud and measure marketing effectiveness. 

Services may include Shopify analytics and services made available through Shopify, Google Analytics, Google Ads, Meta advertising platforms and other approved technology providers. 

You can manage cookies through available website cookie controls or browser settings. Disabling some cookies may affect website functionality. 

Children's Privacy 

Our websites are intended for a general audience and are not specifically directed to children. 

We do not knowingly collect personal information from children in a manner that would breach applicable privacy laws. If you are a parent or guardian and believe a child has provided personal information without appropriate authority, please contact us so we can investigate and take appropriate action. 

Information Security & Data Breaches 

We take reasonable steps to protect personal information against unauthorised access, misuse, interference, loss, disclosure and alteration. No online system or transmission method can be guaranteed completely secure. 

If a privacy breach requires notification under applicable law, we will notify affected individuals and the relevant regulator as required. 

International & Overseas Processing 

Some service providers may store or process personal information outside Australia or New Zealand, including in countries where Shopify and our technology, payment, marketing, analytics and logistics providers operate. 

Where personal information is disclosed overseas, we take reasonable steps required by applicable law to ensure appropriate privacy protections are in place. 

Data Retention 

We retain personal information only for as long as reasonably necessary to provide services, maintain accounts and business records, support customers, resolve disputes, prevent fraud, and meet legal, tax and regulatory obligations. 

When personal information is no longer required, we securely destroy or de-identify it where practicable. 

Your Privacy Rights & Choices 

Depending on the laws that apply to you, you may have rights to: 

Exercising Your Rights 

To exercise a privacy right, contact us using the details below. We may need to verify your identity or authority. Privacy rights are not absolute, and we may decline or limit a request where permitted by law. If we do so, we will provide reasons where required. 

We will respond within the timeframe required by applicable law. 

Third-Party Websites & Services 

Our websites may contain links to third-party websites, social media platforms or services. We are not responsible for their privacy practices, content or security. We encourage you to review their privacy policies before providing personal information. 

Privacy Questions & Complaints 

For access, correction, privacy questions or complaints, visit the Contact Us page of our website. Please provide enough detail for us to investigate and respond. 

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner or the Office of the Privacy Commissioner New Zealand, depending on your jurisdiction. 

Changes to This Privacy Policy 

We may update this Privacy Policy to reflect changes to our practices, services or legal obligations. Updated versions will be published on our websites with a revised last updated date. We will provide additional notice where required by applicable law. 

Contact Us 

For more information, get in touch with us by visiting the Contact Us page of our website.